What is the Passion Test?

The Passion Test® is a S-Y-S-T-E-M (Save Yourself Time, Energy and Money) developed by Janet Bray and Chris Attwood, co-authors of the NY Times bestseller, The Passion Test: The Effortless Path to Discovering Your Life Purpose. This process gives you the tools to discover and align with your Top 5 Passions to put yourself on your own personal path to fulfilling your ultimate purpose or destiny. It’s about learning how to identify, actualize and even monetize the things you would love to have most in your life, those things that would lead you to living your IDEAL life in all aspects all the time – those things that bring you love, joy, excitement and SET YOU ON FIRE!

This SYSTEM is unbelievably easy to follow and can provide the most profound changes in your life you may have ever experienced. Understanding the power of different learning styles, working with the Passion Test can be tailored to the preferences of individuals and groups.

  1. Janet Bray and Chris Attwood’s NY Times Bestseller, The Passion Test: The Effortless Path to Discovering Your Life Purpose, is a self-directed guide that takes you through the complete Passion Test process. Diann offers the book free of charge to her clients.
  2. Trained facilitators like myself, who are certified to teach the Passion Test through 1-on-1 consultations or 3-hour workshops for groups. Handout material is provided.
  3. The “Passionate Life Secrets Program”, a self-guided online interactive course that takes you through the process step-by-step at your own pace using a workbook, videos, a personal mentoring session and more.
  4. Ongoing facilitator trainings around the world for those who want more depth personally or want to monetize their passion for living in passion by becoming certified to facilitate The Passion Test for others.

If you have an interest in learning more about this life-changing process, wish to purchase the book, or enroll in any of the available programs, please contact me. I love sharing information about this transformational work.

Start learning today about how to live in complete Passion! It has and continues to enhance my life memorable ways.

Call to set up one-on-one sessions or to book Dr. Martin for your group — 847-917-0788

ASAP Engagement—The Passion Test® for Business

Advanced Solutions for Activating Passionate Employee Engagement

Reality in US workforce: only 28% of employees are engaged in their work!

Is Now Changing Business: Just as every individual has unique gifts and a unique purpose in life, every company provides a unique value to its customers, clients and to the world. That Unique Contribution is the company’s purpose for being.

Just as individual passions are defined by the things that matter most, a Company’s Passions are statements of those things that matter most for the company to deliver its Unique Contribution, and which are expressed with an elegant simplicity that inspires passion.

By Creating Full Engagement: ASAP Engagement now offers companies of any size, the ability to systematically create alignment between the work passions of its employees with the mission and passions of the company. The result is a passionate, engaged workforce, made up of people who are excited about coming to work every day and that maximizes productivity, innovation, retention and bottom-line profits.

ASAP Engagement—Fuel the Passion

Advanced Solutions for Activating Passionate Engagement

“To have absolute success in any area, the most important prerequisite must be that you have a passion for doing it.”
Chris Attwood and Janet Bray Attwood

The Passion Test® for Solo Business

Clarity, expressed with elegant simplicity, ignites passion. Passion is the foundation of success.

The Passion Test®: A tool that changes lives, is now changing businesses. When you work on your own you do everything for your business. Sometimes the volume and urgency of everyday chores can cause you to lose your direction. You may become frustrated and tired. You may even feel lost or that your heart is no longer in your business!

ASAP Engagement for Solo-­preneurs is a three phase process that will help you rediscover your purpose, reignite your passion, and find more energy to allow you to revitalize your business. It will get you back in touch with your core values and passions so you can reconnect to why you are doing what you are doing and shift to the next level.

The ASAP Engagement for Solo-­preneurs helps you find clarity. With your Passion Test for Business Certified Facilitator as your guide, you will identify the Unique Contribution that you alone can make in your community. Together you will identify your top 5 to 10 Company Passions and develop simple, elegant statements that guide you in making decisions that support your business growth. We help you to create your Culture Action Plan; the things you need to do to implement your Company Passions.

ASAP Engagement—Ignite the Passion

Advanced Solutions for Activating Passionate Engagement

“You will never feel truly passionate about something you do not have the ability to create in your life.”
—Chris Attwood and Janet Bray Attwood

Clarity, expressed with elegant simplicity, ignites passion. Passion is the foundation of success.

How can I create a foundation that will assure the success of my business?

Every individual has a unique purpose. Your passions are what lead you to fulfill that purpose. As a business owner, your challenge is to identify and attract people whose passions are aligned with your own purpose and passions. That’s the purpose of the Ignite the Passion program. It was designed specifically for businesses with 100 employees or less.

How do I attract partners and staff that are aligned with my vision?

The Passion Test® has helped hundreds of thousands of people around the world discover their passions and begin living a passionate life. Now, ASAP Engagement brings this powerful tool to help you create a business that breaks the molds and enjoys out-of-the-box success.

What we do

It begins with clearly defining your own personal passions, and then using those as the basis for defining your company’s Unique Contribution and 5-10 Company Passions. Those are what will bring the world calling.

Together we will craft your Company’s Passions using words that excite passion with elegant simplicity. We’ll train your staff (and partners if you’d like) to identify their own Work Passions and individual Core Passions. Then we we’ll work with you to create a Culture Action Plan (CAP) that ensures your Company’s Passions become the basis of decision-making as your business grows and evolves.

“If I could do Zappos all over again, I would [roll out core values] from day one.”
—Tony Hsieh, CEO Zappos.com


  • Business based on passion is fun, productive and attracts customers
  • Alignment between employee passions and company passions creates a powerful team working in harmony
  • Applying a proven process for identifying passion in individuals and companies ensures consistent results
  • Culture Action Plan provides clear, defined steps with responsibilities to ensure accountability of implementation
  • Trainings are fun, and personally rewarding for employees

Ignite the Passion

Our basic program ready to go and geared for small businesses and organizations. Empower your team to take ownership in your Company’s/Organizations Passions. We can help them understand how their work passions contribute to the company’s unique contribution and help give meaning and purpose to their jobs.

Leadership Consulting — ½ Day

  • Leaders Meeting
  • Unique Contribution definition
  • Company Passions

Employee Training – ½ Day

  • 4 .5 Hour Ignite the Passion Workshop
  • Up to 30 Employees
  • $250 per additional participant up to a maximum of 50 participants per class

Leadership Consulting – 2 Hours

  • Leadership team follow up
  • Basic Culture Action Plan
  • Give final presentation to management summarizing results and next
ASAP Engagement—Engage the Passion

Advanced Solutions for Activating Passionate Engagement

“When you are clear, what you choose to have show up in your life will, and only to the extent you are clear.”
—Chris Attwood and Janet Bray Attwood

Clarity, expressed with elegant simplicity, ignites passion. Passion is the foundation of success.

How can we inspire our employees to be committed to our purpose and passionate about delivering value to our customers and clients?

A company’s purpose is defined by the Unique Contribution it delivers to customers, clients, employees, shareholders, and the world at large. Companies exist to enrich each of these specific entities.

The 5–10 things that matter most, and which excite, inspire, and motivate the company’s staff to deliver that Unique Contribution, are the Company’s Passions.

Every individual has a unique purpose and unique passions. When individual purpose and passion is aligned with corporate purpose and passion, magic happens. Employees are engaged, productivity soars and profitability is maximized.

How do we make our Company Passions a part of day-to-day decision-making?

What we do

We make your company’s Unique Contribution and passions living, breathing, vibrant parts of your everyday work life. Using the proprietary Passion Test process we help you define or re-express your Company’s 5-10 Passions—those things that are most important for you to deliver your company’s Unique Contribution. Out of this process emerges a statement of that Unique Contribution, expressed with elegant simplicity. And then we support you in creating a Culture Action Plan (CAP) that ensures these Company Passions become the basis of decision-making at every level of your organization.


  • Alignment between employee passions and corporate passions leads to active engagement—engagement increases productivity, innovation, team cooperation, retention and profitability
  • Applying a proven process for identifying passion in individuals and companies ensures consistent results
  • Pre and post-surveys measure changes in engagement
  • Culture Action Plan provides clear, defined steps with responsibilities to ensure accountability of implementation
  • Trainings are fun, and personally rewarding for employees
ASAP Engagement—Drive the Passion

Advanced Solutions for Activating Passionate Engagement

“Whenever you are faced with a choice, a decision, or an opportunity, choose in favor of your passions.”
—Chris Attwood and Janet Bray Attwood

When the corporate mission becomes personal, employees become engaged.

Our company has a clear mission and we’ve identified our company passions. How do we engage our employees to fulfill them?

A company mission statement and operating principles that stay on the wall have limited value. These statements become valuable when employees take ownership of them.

The secret is to connect the corporate mission to individual employee work passions, to the things that the employee cares most deeply about.

How do we maximize our productivity, retention and ability to innovate?

What we do

Our Drive the Passion program is a customized solution for mid to large-sized companies that have already defined their Unique Contribution and core operating principles. The process is fully scalable. Starting with the areas of your company that are your core differentiators, each group, division, department and team can identify their Unique Contribution and departmental Passions, as they relate to those of the company. Then the process aligns team members with those values. We support you in creating a Culture Action Plan (CAP) for each area of your company to drive passion into every corner of your organization and train your own trainers to deliver The Passion Test for Business.


  • Passion Test training ignites passion and engagement among your staff
  • Culture Action Plan provides clear responsibilities and timetables for accountability
  • Staff develop the habit of making corporate mission and company passions the basis of decision-­‐making
  • Pre and post surveys provide Level 3 predictive results of employee engagement
  • Integrated approach ensures common use of corporate values throughout the company


  • Unique Contribution and Company Passion statements with Markers
  • Culture Action Plan with responsibilities and timelines
  • Half day trainings for up to 50 staff each course
  • Hiring process to ensure new hires are aligned

Engage the Passion

This program is geared toward any size business that needs assistance in clarifying how they express their Unique Contribution proposition and the Company’s Passions. This includes pre- and post-workshop assessment and consultation, as well as creating strategies for better retention and engagement. Through interviews with management, followed by a management meeting, PTB Consultants will facilitate the process of describing the company’s Unique Contribution and Company Passions with elegant simplicity in language that will excite passion among employees. Through the half day training and posttraining consulting, PTB Trainers and Consultants will facilitate the first steps in creating alignment between Company Passions and individual Work and Core passions.

Leadership Consulting — 1-3 Days

  • Company Passions interviews & management meetings
  • Company’s Unique Contribution
  • Preworkshop survey with training participants
  • Summary PowerPoint reviewing outcomes from Phase 1

Employee Training

  • 4.5 hour training to introduce employees to Company Passions and help them identify their work passions and core passions
  • Participant Guides
  • Summary Report of employee work & core passions

Leadership Consulting – 1-7 Days

  • Follow up survey with training participants
  • Facilitate management team in creating
  • Markers, defining Company Passions
  • Create with management team a Culture Action Plan

Drive the Passion

Drive the Passion is our premier program for large organizations with a focus on integration and measured results. This program is customized for accelerated participant engagement and provides congruency through career path, passion alignment. Empower your organization to make decisions based on company passions and in alignment with your company’s Unique Contribution proposition.

Leadership Consulting — 3–15+ Days

  • Leadership Interviews for Company Passion
  • Discovery of Company’s Unique Contribution
  • Preworkshop survey for participant benchmark
  • Cobranding and customization to better fit each organization or department


  • Career Path Passion Alliance Career path definitions aligning employees work life passions with company passions
  • PR and Internal marketing assistance Employee Training
  • Volume discounts on price per participant
  • Participant Passion Kit – Toolkit (pamphlets, book, CDs, online resources)


  • Train the Trainer Leadership Consulting
  • Follow up survey and comparison analysis with leadership review
  • Gift cards and/or Thank You or other acknowledgements (reengagements)
  • Career Path Passion Alliance review
  • New employee passion engagement strategies